Breastfeeding Promotion and Support
WIC Prenatal Breastfeeding Education – Find out about WIC’s efforts to educate pregnant women about breastfeeding.
WIC Food Packages for Mothers and Infants – See how WIC’s food packages encourage pregnant women to breastfeed.
Texas WIC Breastfeeding Peer Counselor Program – WIC Breastfeeding Peer Counselors are professionally trained counselors employed by WIC to assist pregnant and breastfeeding mothers.
Texas WIC Breast Pump Program – Learn how women enrolled in WIC can receive a breast pump.
WIC Breastfeeding Resources for Health-Care Providers – Check out all of the great resources to help you in your breastfeeding education efforts.
Texas Ten Step Program – Endorsed by the Texas Medical Association, this program is designed to encourage hospitals to reach the goal of having 75 percent of their mothers breastfeeding at discharge.
Breastfeeding Trainings – Designed to prepare health-care providers to support breastfeeding women and their infants. All levels of health care workers directly affecting breastfeeding women and their infants are encouraged to attend.
Studies show that provider encouragement can increase breastfeeding initiation by more than threefold among low-income, young, and less educated women; by nearly fivefold among black women; and by nearly 11-fold among single women.
(Lu, M., et al. 2001. Provider encouragement of breast-feeding: evidence from a national survey. Obstetrics & Gynecology. 97:290–95.)
Many women discontinue breastfeeding because of low milk supply, often due to unnecessary supplementation in the first few weeks postpartum. Read how exclusive breastfeeding sets a woman’s milk supply and learn how WIC’s food packages are designed to encourage more women to breastfeed.